Thesis

Entrepreneurial theses are short, testable paths through a real opportunity. Pick one, adapt it to the evidence in front of you, and report back on what you learn.

Each thesis offers a different starting constraint: roll the dice more often, copy something that works, surf a wave, build a boring business, use accelerators as a benchmark, start with distribution, run an agency, or partner with an influencer.

How to use a thesis

1. Choose the track that matches the uncertainty you face now.
2. Make its first artifact before polishing the full story.
3. Keep evidence separate from conviction.
4. Share what survived contact with reality.